Digital Marketing Manager, Beijing DescriptionThis is a senior Marketing role responsible for developing, implementing, tracking and optimizing Nihao’s digital marketing campaigns in all digital channels. You should be familiar with existing marketing tools and strategies and be able to execute integrated marketing campaigns from concept to execution. This role reports to the head of product management and will work closely with leadership. Responsibilitiesl Plan and execute all digital marketing activities, including SEO / SEM, email, social and advertising campaigns l Measure and report the results of all digital marketing campaigns and evaluate their goals (ROI and KPI) l Identify trends and ideas and optimize costs and performance against data l Brainstorm new and creative growth strategies l Plan, perform and measure experiments and conversion tests l Cooperation with agencies and other supplier partners l Evaluate new tools and technologies. Provide reasonable guidance and perspective for adoption if necessary Experience and Skillsl BS / MS degree in marketing or related fields l Proven experience in digital marketing: managing SEO / SEM, marketing database, email, social networks and / or advertising campaigns l Experience in the identification of target groups l Strong analytical and data-oriented thinking l Updated information on the latest trends and best practices in online marketing and measurement l Good communication and interpersonal skills l Highly motivated l English and Mandarin business proficiency expected Other Benefits:l Access to professional induction and career development in a multinational business working environment; l Access to a whole week annual Christmas Holiday; l Access to annual bonus up to KPI evaluation; l Employees after 12 months of continuous services will enjoy participation in the company’s share scheme. How to Apply:Send your English CV to hr@nihaoglobal.com and state the position that you are applying for at the headline. If you have any questions regarding this position, please contact us at hr@nihaoglobal.com or +86(0)10 5960 5289. |